Social Media Marketing Benefits for Business

As a marketer, we have to make sure every penny we are putting into marketing has a return value that worth it. Social media marketing is a cost-effective and easy way to approach your potential customers. In this article, I will show you what statistics saying about the same.
Social Media Marketing Benefits Here is the list of benefits of Social Media Marketing:

Customer engagement

According (Pew Research, 2019) You can reach more than 90% of millennials when YouTube is your preferred marketing channel. According (Sprout Social, 2018) posts embraced the company’s personality may get the engagement of 90% plus consumers. You can get recommendations from more than 70% of consumers when they have a positive introduction with your brand (LyfeMarketing, 2018). Marketing perspective

More than 85% of marketers use social media as their most convenient way of marketing. (Buffer, 2019) The social media marketing budget increased this year for 65% of marketers. (Buffer, 2019) Engagement, traffic, and leads are the top 3 target areas for social media marketers (Buffer, 2019). Tracking social media campaign performance by social media analytics is useful for more than 77% of marketers. (Sprout Social,2018) As per the estimation by the end of this year, consumers will spend more than $500 billion in eCommerce on Facebook, Instagram, and (eMarketer, 2019). Product discovery

More than 60% of consumers are saying Instagram helps them discovering new products (Instagram, 2019). Releasing new products using social media is preferable for more than 65% of companies (Duke University, 2019). More than 50% of browsers love to find out new products by searching social media (GlobalWebIndex, 2018). Brand building

Instagram receives more than 200 million visits a day for business pages (Instagram, 2019). Uploading and Sharing promotional videos on social media is preferable for more than 74% of consumers (Sprout Social, 2018). Engaging consumers over social media and provide proper customer support is a huge benefit of using social media. (Sprout Social,2018) As per consumer surveys, messaging using social media to a company helping them to build trust about the company or brand (Facebook, 2019). Social media is helpful to increase traffic on a website (Adobe State of Digital, 2018). Purchase Driving

As per Curalate, social media posts about products help consumers to decide on their purchase (Curalate, 2017). More than 52% of survey participants were interested in purchasing a product (Statista, 2017). More than 44% of consumers would love to buy an item seen on a social media post (Curalate, 2017). You can start by investing a small budget on social media. But social media will help you to get all the benefits mentioned above.

You and your brand must be online to extract all the benefits including brand value and potential customers. In our next article, I will discuss social media marketing posts which you need to know before you start with social media marketing.

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Peak Climbing With Spectacular Everest Views

Trekking to the first base camp of Mount Everest is the most popular of trekking trips in the Himalayas. People really enjoy seeing where the world’s most adventurous climbers remain on their journey into the top of Earth’s greatest mountain. This trek starts in the Sherpa capital city of Khumbu and follows the Imja Khola lake into the base of Mount Everest. Along the way, you’ll pass through many small mountain villages where you can go through the Sherpa culture. The individuals here are believed by many to be one of the very hospitable and friendly, particularly to tourists. Island peak in Nepal is beyond Amazing and magnificently beautiful.Island peak climbing is a popular and busy peak climbing in the Everest region. it is the combined trip with Everest base camp trek.
From the mystical Namche, you may start your real trek towards the mighty Everest. This is going to be a tour at a high elevation with amazing Everest views from several vantage points with the most important Buddhist monastery at Tengboche, which you will reach after long two hours steep hike. Located at 3867m, this monastery is perched at the peak of the ridge and surrounded by a majestic forest of dwarf figs and rhododendrons. It presents itself in its best in the early hours, with a spellbinding sunrise at stunning yet mystical surroundings. Then you’ll follow the glacier all the way to next overnight stop and acclimatization break Lobuche village in the foot of the imperial Lobuche peak. Lobuche is the ideal vantage point for complete panorama views of Mt. Ama Dablam, Taweche along with many other spectacular peaks. The last stop on the Everest base camp trek is Gorak Shep, which can be hit by easy but strenuous high altitude rise.

Gorok Shep is the last post and also the gateway to Everest Base Camp. You can climb Kala Pathar notch dominating the village for a birds-eye view of the Everest Base Camp and also to descent to the Base camp to achieve your supreme goal, where you will end up at the foot of Khumbu Icefall a truly overwhelming opinion. It is tough trekking even in Nepal due to the high elevation. It fatigues you, makes your lungs cry out loud to get more oxygen till you get acclimatized but once you achieve the degree of acclimatization, you may feel a huge sense of satisfaction and a fantastic feeling of achievement worth the effort. Far from the bustling city, pollution and noise, you’ll discover peace and innocence here.

The direct opinions of the enormous Mt. Everest South confront will fill you with awe. For some this awesome feeling of this Everest Base Camp Trek to a true place so outstanding will inspire a return trip in some years alone or together with friends. Trekking back to Lukla could be also improving the experience of reliving the dip again in reverse order and cementing unforgettable memories and reliving the life-changing experience of Everest base camp trek.

The Khumbu area also offers Sagarmatha National Park; and while trekking to Everest Base Camp, you may need to increase through the park and access to Namche Bazaar. Adventures in Namche contain researching the village of Namche. It’s also referred to as the “Gateway to Everest”, and is an excellent settlement that offers the very first glimpses of Mount Everest and its neighboring peaks. The Sagarmatha National Park is a natural World Heritage Site that has a huge array of unique fauna and flora maintained within its perimeters. Trekking through the woods of the area into the Everest base camp, you may encounter different avifauna that occupies the acreage. The forest offers habitat to one hundred and eighteen species of creatures, such as Himalayan Monal, Blood pheasants, red-billed and yellow-billed choughs.

7 Interesting Facts about Video Marketing

It is a fact well known that anything that moves grabs more attention than the stationary. It is because whatever makes the mind curious catches attention the most. These days as the world is living its quarantined existence social media has become the go-to place for all age groups to find respite from the closed walls. Each time we scroll through our feeds we come across a gamut of videos on a multitude of topics, right from cooking to product promotion, promotion to entertainment, and entertainment to news.

Let us take a look at some interesting facts about video marketing -

1. Did you know 79% of the people would prefer watching a video to learn about a product than reading a text on a page?

Yes, with attention spans less than that of a goldfish people tend to get distracted very easily. Hence, to capture the viewer’s attention at once selecting video is better than any other form of media.

2. After Google, YouTube is the most popular search engine.

With the rising popularity of videos as a learning tool YouTube has become the second most popular search engine, given its video centric mode of action. Be it some explainer video, cooking recipe or a product demo, people prefer going by the video to understand things better.

3. Companies that promote their products via Videos yield 49% more conversions than the companies without it.

Imagine why is Cadbury Dairymilk as a brand has more recall value than the likes of Munch? Yes, it is because of its creative video ads and their engaging themes. Be it Rakhshabandhan or valentine’s day, they have a video ready to capture its viewers attention.

4. Rise in the use of Video Infographics also show the increased importance of videos over other static form of media.

The best that works in favor of a video is the sensory experience it leaves its viewers with. A smooth and continuous flow of story in-motion would explain the subject a lot better and faster than one having to read through an entire page of texts amidst pictures.

5. About 95 million videos are posted on Instagram each day and about 20 million videos on Facebook every month.

Can you believe the numbers? Yes, it is so. It is because it is easier to tell the tale and garner maximum attention with play of motion, use of colors, music, or the frame of the shot, etc. Ever seen a video promoting Redbull? It does give wings to imagination, doesn’t it!

6. About 75% of the mobile data traffic is used for watching videos across the media.

From toddlers to adults everybody has their own share of screen time. A major credit goes to the lockdown that has left us with an even heavier dependence on social media.

7. Using videos for promotion and branding is not an option anymore, it is a necessity!

Marketers these days give more emphasis on using video as a medium of promotion as the ROI of a video content speaks louder than the spend on any other media. Today 9 out of 10 companies invest in video creation to create a standing of its brand. Be it on TV, on social media, or both.

A well thought and well-conceived videos have a high chance of conversion and hence, choosing the best video production company is equally important. One such gem in the industry is Sinema Films, that has earned various awards in the field and made many big brands stand on the top of their game with their eccentric ideas, creativity, and prowess. Next time you look for video production companies, you know which door to knock.

7 Essential Skills Of A Project Manager

The most important among the seven skills are the Organizational Skillset. A Project Manager is so much about being able to organize things with little to no difficulty. A Project following any type of Project Management methodology would have loads of tasks that are broken into manageable piece for achieving the penultimate goal. There are innumerable deliverables that have to be organized and filtered down to the team members. When the Project Manager is versatile planner and organizer of the broken down tasks then it is easier to manage the tasks. This, then makes organizational skills really important. A PMP Prep is an exercise that would lead to understanding the Project Manager’s skillset requirement and why it needs to be certified by Project Management Institute (PMI®)

The second most important skill would be Communication Skillset. It is not sufficient to have a vision and to be able to chart it out into various tasks, a Project Manager should be able to speak out clearly his vision to his team. The Communication skills are not only required in sharing thoughts and vision with the team; but it is also important for removing and building confidence with the stakeholders. The Project Manager goes between his team and his higher level management people who have invested their interest in the project. So it becomes all the more important that the Project Manager is able to satisfactorily converse with both his team and the stakeholders.

The third important skill would be Problem Solving Skillset. Every project has its own set of up and down. As Murphy’s Law which is almost an adage now, hints that if there is anything that can go wrong then it will go wrong. Even the most detailed planning of project has something that is overlooked which results in a spanner in the spinning wheel of the progressing project. A good Project Manager is able to think on his feet about what could be the possible solution to the suddenly appeared problem. Here is where the creative thinking ability of a Project Managers helps in bring out a Creative Problem Solving solution to the raised issue.

Fourth essential skill is Time Management which is as much about keeping the project on track and on time. A Project has various requirement that are time bound and needs to be met at the assigned time. Time Management is a skillset that would make the Project Manager more efficient in taking care of project related timeline needs. Sometime, a particular task might require gestation time before it can be begun again. A good Project Manager is able to use that waiting time with good planning and strategy. The skill of managing the project time ensures that the tasks are aligned in such a manner that it works seamlessly in project completion. This topic is covered in a PMP Exam Prep which leads to a Project Management Professional (PMP®) Certification on clearing the PMP® Exam conducted by a globally recognized organization.

Fifth Skillset is being able to draw up a budget that would keep in mind the requirement of the project cost and overheads. So he must have a good Budgeting Skillset. The Project Manager is able to draft a Budget that is comprehensive and well thought out. He should also ensure that he completes the project within budget projection. The best way to be able to do that is to keep some buffer cash flow for the project. There might be times when a project is run on a shoestring budget and in that case it is essential that the financial resources are allocated properly with good judgment.

This skillset may seem rather odd and out of sequence but then it is most important. A Project Manager is as much a communicator as he has to be a good listener. Being a good listener is an excellent quality in any person but in a Project Manager, it is truly essential. When the Project Manager listens well then he/she is able to find out the client’s requirement for the project and at the same time be able to understand his/her team’s requirements. When both he/she listens to both actively then it is easy to take the right decision for the various task that must be accomplished for the project.

Finally, it is important that a Project Manager who is the Captain of the Project needs to be a compassionate Leader. It is not enough that he/she has the above skills and does not have a compassion towards his/her team members and stakeholders. During the high tide of a project progression even in a professional setting emotion runs high. Each team members have different set of requirement and being able to work with each of them becomes a talent by itself. A good Project Manager is able to handle his/her team based on the individual working requirement. A well settled team that works without any hitch in the project progress results in smooth closure of the project.

A good Project Manager having these essential skillsets is able to handle the challenges of the project and see it to its just completion.

Reading Tutor At Home Tips To Hiring The Right Guy

Kids grow up so soon these days. One day they are crawling out of the crib and the next thing you know, they are ready for starting their education. However much fun it may be to attend school, there will be many challenges that your child will have to face along the way. It all starts with creating the foundation upon which your child will later learn the intricacies of the world around him. The first few years in school generally set the base upon which your kid will begin comprehending the education being imparted to him/her. This, therefore is the most important time of his/her life.

One of the first lessons that a child is taught in these nascent years of his/her education is reading comprehension. To help your kid get a better hang of things, you can always hire a reading tutor who will give the extra attention that your child needs for grasping the concept. But finding the right person for the job isn’t easy. And even if you do find someone good enough, you will not want to get into a deal that isn’t worthy of the services being offered. Here are a few tips to help you hire the best reading tutor for your child.

• Look for recommendations. Word of mouth is the most trustworthy source of credible options to choose, no matter what it is you are looking for. Concerned parents will always offer you some great advice as to which tutor can help your child with his reading comprehension. Plus, if they have had any bad experiences with someone, you will be warned beforehand.
• Consult your child’s teachers at school. Being from the same industry, they will be able to offer you some good recommendations. Plus they are in constant touch with your child and therefore understand what his/her needs are. You can trust them to point you in the right direction.
• Many schools teachers also offer the services of reading tutorship for their students. Check if anyone in your child’s schools will provide some home-schooling to your child. You wouldn’t have to look too far!
• When getting into a contract with the tutor, don’t end up paying for long term services. Pay as you go and keep the option of cancelling the employment open. You do not want to be stuck with the wrong guy.
• Look for exclusivity. Generally reading tutors will offer their services to a number of students, sometimes together in a classroom environment and sometimes by providing home lessons. Exclusive tutoring of your child will provide him with the personal attention he/she was missing out on in his school.
• Ask if the tutor will be giving homework to your child. This will help you get involved in the tutoring process, keep an eye on your child’s progress and work with him/her towards better reading comprehension.

Easy Steps To Repair Uneven Floors – A Guide For Home owners

As a homeowner, there is a plethora of maintenance tasks that you need to do regularly in order to keep your home in good shape. One such task is fixing an uneven or sagging floor, which can be a real headache if you don’t know what to do. But fear not, as we have put together an easy guide to help you repair your uneven floors in no time! Read on to learn more.

Identify the Problem
The first step to repairing uneven floors is to identify the problem. Typically, unevenness in floors happens due to various reasons such as age, moisture, foundation issues, poor installation, and so on. Therefore, take your time to examine the floor and ascertain the cause of the problem. This action will help you decide on the appropriate repair method to use.

Fix the Subfloor
If the cause of the unevenness is due to a subfloor problem, the most effective way to repair the floor is by fixing the subfloor. Start by removing the damaged subfloor board(s), cut a new board to the same size as the removed one, and install it back using wood screws. However, if the issue is more complex, you may need to seek expert help.

Use Self-Leveling Compound
If you have a concrete floor that has become uneven over time, consider using a self-leveling compound. This material is typically a liquid mixture of cement and other substances that evenly settles over the floor’s surface, creating a smooth and even finish. To achieve the best results, follow the manufacturer’s instructions, which typically involve determining the amount of compound you need to use, pouring it onto the floor, and allowing it to settle and dry as per the instructions.

Add Support Beams
If the uneven floor is due to a lack of support beams, you can install new ones to provide the necessary reinforcement. Start by elevating the sagging part of the floor using jacks, and then install new support beams using screws and a drill. Make sure to adjust the beams so that they conform to the correct height according to the level of your flooring.

Lastly, Replace the Flooring
After you have fixed the underlying problem, you may need to replace the flooring, depending on how damaged it is. Depending on your preferences, you can choose to install tiles, wooden, or carpeted floors. Remember to install the new flooring carefully, following the manufacturer’s instructions keenly.

In conclusion, fixing uneven floors is a task that can be done by any homeowner with basic handyman skills. The key is to identify the underlying problem, choose the correct repair method, and execute the repairs accurately. Doing so will ensure that you have a stable floor that will last for many years. However, if the problem persists, you may need to seek the help of professional floor repair services, like those at Straight Line Construction, to avoid further damage to your home.

Starting Your First Job Out Of School? 5 Things To Be Sure To Do

Congratulations, you just graduated from college! All those years of hard work have finally paid off, and now it’s time to start a new chapter in your life: your first job. Starting your career can be both exciting and nerve-wracking, which is why it’s important to be prepared. Below are four things you should make sure to do if you’re starting your first job out of school.

Familiarize Yourself With Company Culture
No two companies are exactly the same, and it’s important to familiarize yourself with the culture of the company you’ll be working for. Observe how your new colleagues interact with each other, and take note of any unspoken rules or norms that seem to be in place. By doing so, you’ll be better equipped to navigate the office dynamics, and you’ll be more likely to fit in with the team.

Build Relationships With Coworkers
Speaking of your new coworkers, it’s important to build relationships with them. Don’t be afraid to strike up conversations and get to know your colleagues on a personal level. Not only can this lead to valuable friendships, but it can also help you build a supportive network within the company.

Set Goals for Yourself
While your new job is likely to come with a set of responsibilities and expectations, it’s important to set personal goals for yourself as well. Consider what you want to achieve in your career in both the short term and the long term, and create a plan of action to help you get there. This will help you stay motivated and focused, and it will help you measure your own success.

Take Care of Yourself
Your first job out of school is likely to come with a lot of changes and challenges. Make sure you take care of yourself both physically and mentally to help navigate these changes more effectively. Make time for exercise, hobbies, and self-care practices that help you relax and recharge. Prioritizing your mental and physical health will help you perform at your best and maintain a positive attitude at work.

Start Financial Planning
Finally, be sure to start financial planning as soon as possible. Create a budget and determine how much of your income should go towards paying off student loans or saving for retirement. Consider meeting with a financial advisor who can help you make smart decisions about your money and set you up for long-term success.

Your first job out of school is an exciting time, but it can also be overwhelming. By being prepared and taking these four steps, you can set yourself up for success as you begin your career. Remember to familiarize yourself with company culture, build relationships with your coworkers, set goals for yourself, and take care of your physical and mental health. With these four things in mind, you’ll be well on your way to the future you envision for yourself.

How To Keep The Courtroom Organized As A Clerk Or Secretary

Working as a courtroom clerk or secretary is no small job. It involves a great deal of responsibility and professionalism as your role is significant in ensuring the smooth operation of legal procedures. One of the major responsibilities of a courtroom clerk or secretary is to maintain a well-organized environment in the courtroom. With so many tasks and deadlines to handle, it might seem daunting, but it is not impossible. In this blog, we will discuss some essential tips on how to keep the courtroom organized as a clerk or secretary, thereby making the workflow smoother and more efficient.

Keep the Information Up-to-Date
As the courtroom clerk or secretary, it’s your duty to ensure that the information is up-to-date. You should always be aware of the crucial deadlines, schedules, filings, and changes that must be made. Keeping records of these can be helpful, so stay on top of things. Also, always be organized with documents and keep them properly labeled. This will make it easier for you to locate them whenever necessary.

Follow a To-Do List
Making a to-do list is an excellent way to keep track of tasks that have to be done. Create a list and prioritize tasks based on their deadlines. This will not only make it easier for you to remember what needs to be done, but it will also allow you to work faster and more efficiently. Moreover, it ensures that you don’t miss anything important.

Be Mindful of Time
In a courtroom, timing is everything. As a clerk or secretary, you must always be mindful of time. Try to reach the courtroom before everyone else arrives so you can prepare everything beforehand. This will save you time and will eliminate the need to rush things. Also, be prompt in responding to calls and emails. The quicker you respond, the better you demonstrate your professionalism.

Communicate Effectively
Effective communication is key to staying organized and efficient. You should always communicate with your colleagues and the people you are servicing. Ensure everyone is aware of important updates, changes, and deadlines. This includes sending notices to anyone being charged or asked to appear in court. Be clear and concise in your communication. This will prevent any misinterpretations and misunderstandings. If you’re in need of additional help, a process serving service may be of interest to you.

Take Breaks
Finally, most people often overlook the importance of taking breaks when managing a courtroom. Even though you might want to keep working and pushing through the work, taking short breaks is necessary. It will help clear your mind from the stress, thoughts, and everything else that could hinder productivity.

Staying organized in a courtroom is incredibly essential, and as a clerk or secretary, you have to play your role in making that happen. By keeping up with deadlines, following a to-do list, being mindful of time, communicating effectively, and taking short breaks, you can streamline the workflow and make things more efficient. With these tips, you will undoubtedly feel more confident, organized, and ready to take on any challenges that come your way. So go ahead and give them a try!

How To Find the Right Professional Engineering Exam Prep Course

In order to gain a Professional Engineer’s status it is important to clear the Professional Engineer Exam. Given the strenuous and rigorous testing scheme by the Professional Standards upholding organization like NCEES (National Council of Examiners for Engineering and Surveying), it becomes all the more important that you give your all to make sure you clear the exam. It then becomes important that you spend some time trying to find the right Professional Engineer Exam Prep that would give you the most for the money that you spend.
Studying engineer is as it is very expensive and trying to clear the exam without proper preparation might not be the right move or best thought. So to find the best review course that suits your needs and requirement becomes very vital.

First of all you need to follow these steps for finding the right match.

Step 1 – Clear Goals

Clearly write down your Professional Engineer Exam Prep Course needs and what is it that you are aiming for. You must be clear as to what are you expecting from this course. Are you just looking for a quick and speedy review in which the most important and vital questions are covered or are you looking for in-depth analysis of certain types of problems that you feel you are weak and require assistance. Once if you are sure of your goals for taking the review course then you can tailor your research accordingly.

Step 2 – Research

At this step you begin your research for the best Review course either online or discuss among friends with similar dreams of Professional Engineering aspirations. While performing an online research learn to sift through the loads of various courses that are listed out. Not all course might be the right choice for you. But here is where you fixed goals help you find the right fit.

Step 3 – Browse around the Website

Once you have found the right website information of the school or institute offering the right review course. It is time to find out what are the benefits of the Professional Engineer Exam Prep Course. Are there any discounts or freebies that you could use. The more time you spend on the website gathering as much information as possible then you can get to know about the topics covered and instructors, course duration and when the course is offered. You may also find out whether the course is in tandem with the Exam time.

Step 4 – Check out the Demo Videos

The website would definitely provide free information about the classes that are conducted either online or as a direct contact class. Check out those videos and demonstration classes to get the feel of the instruction methods and then evaluate about taking the review course.

Step 5 – Once you Enroll Create a Support System

It is essential that you create a support group with whom you keep yourself motivated to keep studying for the exam. Find like-minded positive influences once you join the Review Course and make it a goal to excel in your PE Exam and gain the PE Licensure.